LED industry market experience integration

  LED lighting through the " winter" will usher in the market the outbreak period after years of policy incentives and market cultivation, energy saving lights have replaced incandescent lighting industry has become the mainstream products, lighting industry entered the " era of energy-saving lamp ", this also means that the energy-saving lamp industry trend maturity, the development of the industry trends steady growth. Relatively speaking, LED illumination belongs to the next generation of lighting products, the industry is in a period of rapid development, analysis of the industry, lighting industry winter coming, experienced market integration, the future of LED panel light market growth potential is visible, prospects worth looking forward to.

LED industry total production value will break 200 billion

Although still came from time to time LED business owners run away messages, but LED industry total production value this year still has more than three growth. Reportedly, the end of the year, the LED industry total output value is expected to reach 205.9 billion yuan ( 2011 total output value of 154 billion yuan ), the domestic middle and lower reaches of the industrial chain on 100 million yuan enterprise amount already from last year's 220 rise to 300, but the entire industry polarization is serious, some enterprises to achieve 200% growth, some enterprises are faced with the cut edge.

Industry cold winter is coming

LED industry whether already walked out of trough? Presumably, the next 1~2 months is the industry " the cold, the most difficult " point of time, he is expected next year, epitaxial-chip enterprises there will be insufficient 30, three domestic MOCVD equipment manufacturers will appear, but also does not have a product sales, packaging factory will close down the 20%, downstream display business failures will speed up the pace, LED downlight, lights in the domestic market penetration will exceed 30%, LED lighting industry sales will reach 1 billion yuan.

Also, industry supply exceeds demand is increasing. Shandong wave of Huaguang Limited by Share Ltd general manager Zheng Tiemin that, LED industry 2011 to 2012 pile up in excess of requirement, serious pile up in excess of requirement and the emergence of a large number of Enterprises Limited production, production, close, close, even the boss run away phenomenon, can be expected in the next few years will appear close stop production, asset reorganization, merger and acquisition, the new project mount a horse phenomenon.

Some entrepreneurs and only focus on immediate interests, some enterprises have not the policy of subsidies and preferential policies, went to the field to expand production, because they see the urgency of local government capital attraction. These factors are exacerbated by the industry is begged for be more than.

And come in great numbers of huge investment directly triggered a price war. To share the same vice president Wang Lianghai points out, in recent years, LED upstream chip area investment is huge, the price had dropped to 30% in 2010 2010 compared to the same period, performance index doubled, and packaging the average price fell by 40% compared with 2010, performance is also improved, but the phase of slow down a bit, the terminal application product prices have been declining, the original 300 yuan product with now 200 yuan LED basic product performance is consistent.

To the current market break out of an encirclement, Zheng Tiemin thinks, implement the product differentiation strategy can ease the price war brought pressure, and to attach importance to the development and production of high-end products, improve the product quality. He also said, LED between the enterprise merger and acquisition is an important direction of.

Business channel gradually attracted industry attention

In the expansion, LED industry also has begun to pay close attention to the new channel. Traditional channel " burn money too much ", and can be successful is also uncertain, electronic commerce to LED industry is a very good channel. In the traditional channels, 20 yuan cost products to chain sales terminal less than 60 yuan, is the cost of 3 times the price, even if is him enterprise open the door of the shop, the price also is at least the cost of a times, electronic business affairs if controlled well, using online and offline, LED Corporation is a opportunity.

LED lighting market expectation

Green lighting has become the lighting industry trends, YANKON micro mercury lamp and LED downlight products are in line with the green lighting project, the industry trend of development. Recently, YANKON endorsed by the board of directors " on the part of the change of investment project of motion ", the bill is intended to be 2011, non-public offering of stock offering investment gold one project " micro mercury environmental protection energy saving lamp industrialization project " change is " an annual output of 20 million ( sets) of LED lighting products industrialization project ". The bill would be submitted to the general meeting of shareholders to consider this Thursday.

Recently, the Ministry issued the " China gradually reducing the amount of mercury in the fluorescent lamp in road map " draft, gradually reduce energy-saving lamp mercury content, total elimination of liquid mercury production process. Energy saving lamp industry doorsill is improved, part of small and medium-sized enterprises because of funding, technical strength is limited, will be difficult to timely completion of liquid mercury to the solid mercury technology transformation, the future of fluorescent products production and order to a relatively mature technology of the large factories concentration, industry concentration is expected to enhance the.

The market analyses a personage to think, YANKON years ago began to solid mercury technology transformation, now have all achieved solid mercury production, medium and long-term benefit to the industry standard to change brought the industry concentration increase, the overall market share is expected to increase.