International LED enterprises' marketing tactics

In many past years of markets developing, we saw the global illumination market brought LED actively in past three years, from outdoor lighting projects, road illumination to indoor lighting, then push on hotel illumination, office illumination, industrial illumination and house illumination etc.

From the whole global LED lighting, the permeability reach only 6.6%, the grown potation will be bigger and faster in further 5 years. To promote LED lighting development, each country offered some encourage policies and preferential methods.2015 LED lighting market share with traditional lighting markets’ proportion will be: Europe market 35%, North America market 30%, Japan market 50%, Korea market 30%, and Chinese mainland market 30%.

LED lighting market is more mature in Europe, on the hand because of the policy of forbid sale incandescent bulb, on the other hand because of the high power price’s always push green energy industry, it drive consumption energy products markets, so it is more faster for North America area development of led lighting.

On products, 2012 led indoor illumination will specialize in led bulb, led panel light, led tube T8/T5 and G24 led plug light, and also some different size of led downlight and some new flat led light will be popular in some countries. Based on the G24 led bulb market, 2012 mainly replace 60W incandescent bulb, but for 60W with 800LM replacement of led bulb, the price is high, around USD20/pc, however the price based on different products’ actual value in each area, so the end price level will be the main reason of led lighting didn’t apply widely in global market.

As China LED lighting industry, we should take the good opportunities to enter into international market, know the real products require, quality require, import policy and relative market analysis, confirm enterprise itself develop direction.

During developing global led lighting markets, we must note the strong trend of Chinese led lighting development, because China is not only the biggest led produce basic places, but also will be the biggest domestic market. Who can enter into Chinese LED lighting market earlier, who will get the opportunity earlier.

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