2012 years of lighting industry experiencing unprecedented ups and downs, after the government and local’s support, the rapid warming LED lighting market did not have to transfer. the government support and faced with industry no standardized competition, even some price war of manufacturer , causing the lighting market present a “mess” scence .Led lighting enterprise how to rescued in a mess lighting market, is the problem of every enterprise.
First, pay attention to brand building.In the popular of green lighting today, some manufacturers rely on the government support breeze into recessed led down light market, make whole industry presented thousands of manufacturing LED enterprise, although at present the concept of LED is hot, but really know LED core technology, have core talented person’s enterprise is very few. And most of the enterprise is follow suit operation, have no brand awareness, intense competition in the market today, if just copy and imitation, imagine that the enterprise will not long term.
Second, do product positioning. LED lighting led pl lamp have a ultimate market-civil lighting, in civil market have not been open situation, enterprises should make product positioning, listen to the voice of the consumer, understand the market demand, only true of know consumer demand, can grasp the whole market trends.
Final, sincere service. The above only part of it, really that plays a key role should also include the enterprise good faith, the good faith in today’s society is very important, good enterprise only good product is not enough, the good faith service is the core of the market competition in the future. actually, for a enterprise , the quality is the policy, the good faith is the base.
